Photokina: Fujifilm Announces Development of the GFX 50S Medium Format Mirrorless Camera

Fujifilm GFX 50S
Fujifilm GFX 50S

Perhaps the most exciting camera announced at Photokina is Fuji’s GFX 50S. This is a medium format, mirrorless digital camera built around a new series of “G” mount lenses that includes both primes and zooms. It  has a 51.4MP CMOS sensor similar to the ones in the Pentax 645Z and the Hasselblad X1D. The camera looks somewhat like a large X-Pro II, and with the clip-on EVF, it looks like a large X-T1/X-T2. At 43.8×32.9mm, the sensor area is 1.7X larger than full-frame 35mm sensors, and 4X greater than Fujifilm’s APS-C cameras. The large sensor and pixel count allows the camera to shoot at various different aspect ratios.

Six lenses have been announced to go with the GFX 50S. They are:-

  1. Standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format)
  2. Wide-angle standard zoom “GF32-64mmF4 R LM WR” (equivalent to 25-51mm in 35mm format)
  3. Mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to 95mm in 35mm format)
  4. Fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in 35mm format)
  5. Ultra-wide “GF23mmF4 R LM WR” (equivalent to 18mm in 35mm format)
  6. Wide “GF45mmF2.8 R WR” (equivalent to 35mm in 35mm format)

Fujifilm says the camera will be available in the first half of 2017 at “under $10K” with the 63mm lens.

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Hasselblad Launches the X1D 50MP Mirrorless Medium Format Camera

Hasselblad X1D
Hasselblad X1D

After a couple of teasers and a leak yesterday, Hasselblad finally launched the X1D—the world’s first mirrorless medium format camera. Weighing at 725g (body only), it’s less than half the weight of a conventional digital medium format camera, Hasselblad says the 50MP camera is a game changer.

“The X1D marks a pivotal point in Hasselblad’s rich 75-year history. This camera makes medium format photography available to a new generation of Hasselblad users, while pushing the existing limits of photography to new heights.”

— Hasselblad CEO, Perry Oosting

Hasselblad X1D with 45mm f/3.5
Hasselblad X1D with 45mm f/3.5

The X1D is weather and dust sealed and sports a 50MP CMOS medium format sensor with 14 stops of dynamic range. ISO range can be set between 100 to 25,600. A completely new line of lenses has been developed to support the camera, offering a wide range of shutter speeds and full flash synchronisation up to 1/2000. A 45mm f/3.5 and 90mm f/4.5 will be available at launch, and the existing H system lenses can also be used via an adaptor. The camera also has a Nikon-compatible hotshoe.

At the back, there’s a 3″ 920K-dot touchscreen LCD, a 2.36M-dot EVF, dual SD slots, GPS and WiFi connectivity. It even shoots video at up to 1080/30p. A USB 3.0 Type C connector and mini HDMI ports are also available.

Hasselblad X1D's Rear LCD
Hasselblad X1D’s Rear LCD

Hasselblad’s wants to make this a “everyman” medium format camera, pricing it at US$8,995 for the body alone. This is probably not too bad if you consider the fact that the 50MP version of the H6D costs US$25,995, or the Leica S at US$16,900. It’s also available with the 45mm f/3.5 as a kit for US$11,290, with both the 45mm and 90mm at US$13,985. The lenses are available at US$2,295 and US$2,695 for the 45mm and 90mm respectively.


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