News Round-up: Photokina Early Announcements

Olympus E-PL7
The first wave of announcements for Photokina arrived over the past week, and usually are not the “Plan A” cameras that the manufacturers will be bringing to the show. So let us start with the more significant camera, the Olympus E-PL7, which is mostly significant in that it seems to signal Olympus’s downsizing of the PEN line. With dual control wheels and a set of specifications pretty much from the OM-D E-M10 (16 megapixel 3-axis stabilised sensor, 3″ WVGA touchscreen, 1080p video at 30 FPS, built-in Wifi), this looks like the PEN update for the next product cycle. Not really surprising too, as the E-M10 at its current price point more or less makes a high-end PEN redundant, and as profit margins are needed to clear Olympus’s debt it looks like the low-end E-PM line is also getting the boot. It’s not a bad camera, though having the LCD flip downwards for the selfie mode seems a bit unfriendly for tripod use.

Arrives later this month for US600 for the body, and US$700 with the 14-42 EZ kit zoom. Also coming is the 12mm f/2 in black without the “Special Edition” price tag.at US$800.
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