Canon Announces EF 16-35mm f/4L IS USM and EF-S 10-18mm f/4.5-5.6 IS STM Lenses

Canon EF-S 10-18mm f/4.5-5.6 IS STM

Holy cow. No, I am not talking about the 16-35mm f/4. Though has IS and will leave many tempted to get an ultrawide L that is better than the 17-40 without spending too much, my reaction is for the smaller lens: The EF-S 10-18mm. Not because it’s remarkable, but the pricing for it is, which comes in at US$300. That has to be the cheapest ultra-wide ever for a major lens mount. That’s barely S$400! For a 16-29mm equivalent lens! Even if the aperture is slower than the current 10-22mm f/3.5-4.5 by about one stop, the IS can help with static subjects, so it is not a total loss either. The only other lenses that come close to this pricing are the mirrorless ultra-wide zooms for Nikon and Canon’s systems, which both did not sell well and are thus unlikely to have the same sales impact. If the performance is even decent, nevermind good, watch the lens get snapped up real quick. Heck, that might even push a few DSLRs, even with Canon’s ageing sensors.

Something to ponder: You can assemble a pretty complete system from Canon for cheap now, and it will cover 16 to 400mm in 35mm equivalent terms. This is Canon’s answer to the mirrorless tide it seems: Just undercut them with superior pricing based on economies of scale, using light lenses and small DSLRs to mitigate the size and weight difference. Continue reading Canon Announces EF 16-35mm f/4L IS USM and EF-S 10-18mm f/4.5-5.6 IS STM Lenses

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