Leica Attempts to Sell You Less For More With the 60th Anniversary Leica M Edition 60

Leica M Edition 60 with Summilux 35mm f/1.4

Photokina: Leica is a luxury/boutique camera maker and is never associated with value for money, but this announcement really takes the cake. To mark the 60th anniversary since the release of the Leica M3, the German camera maker has announced the limited edition Leica M Edition 60.

This is essentially a M-P Typ 240 digital rangefinder, but in attempting to return to the roots of the legendary M3, Leica removes the LCD screen that is now ubiquitous with digital cameras. In doing so, Leica wants you to shoot it as if it’s a film camera. In a statement, the company said, “Working with the Leica M Edition 60 demands the same care and attention as when working with analogue models. The sensor and electronics represent the pinnacle of contemporary, cutting edge technology. It allows the photographer to indulge in complete concentration on the subject or scene and savour the instant of capturing a special moment. Without the distraction of superfluous technical features. This is what makes the art of photography so immortal.”

Superb copywriting there, trying to sell people less for quite a lot money. I am rather surprised that Leica has not gone a step further and made it an internal memory-only camera, with enough to hold 36-37 exposures, to be much closer to the film experience. And while they are at that, they should have based this off the Leica M Monochrom instead.

The stripped down Leica M Edition 60 sans LCD but with a Summilux 35mm f/1.4 will go on sale for a cool €15,000 (US$19,500) from October. Now, I wonder if David will be interested in getting one, but he’ll have to hurry as there are only 600 units available worldwide.

YS: This isn’t for photographers, but for collectors. Move along.

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