Guess What? Fujifilm’s SQ10 Photos Are Shot on a Mamiya Leaf Digital Back!

While preparing the post about Fujifilm’s newly-released SQ10 Instax/Digital Hybrid camera, I went to Fujifilm UK’s Image Bank to look for images of the camera which I can use. After downloading, I wanted to check the file’s dimensions and file size, so I did a “Get Info” on mac OS. This is when I noticed that the file had the full EXIF information intact, and the images were shot on a Mamiya Leaf Aptus II 7 digital back. I would have thought that Fujifilm (or its photographic agency) would have used Fujifilm’s own GFX 50S to shoot them instead.

Interestingly, the images for the GF 23mm and 110m lenses doesn’t have the EXIF information embedded.

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Fujifilm Launches SQ10 Digital/Instant Instax Hybrid Square Camera

Fujifilm SQ10

Fujifilm has launched the SQ10, a hybrid digital / Instax camera which shoots both digitally, as well as on square-format Instax film. This is a departure from Fujifilm’s tradition of analog-only Instax cameras of the past, and adds on-camera filters and other digital effects. Photos taken are saved to a microSD card. There is also auto-exposure, face recognition and autofocus.

Fujifilm SQ10

The camera has a 1/4″ 3.6MP sensor and a 3″ 460K-dot LCD display. This seems low by today’s standards, but is more than enough for the small print sizes that this camera produces. Images are printed on 86 x 72mm film which will go for US$17 per pack of 10 sheets. The camera itself will be selling at US$280. Both will be available in May.

I’m personally not a fan of Instax and other instant film (e.g. Polaroid) but this might appeal to the millennial generation who finds this more fun than traditional digital-only cameras. Perhaps the next generation will feature wireless connectivity to upload to Instagram?

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