Canon Announces EF 16-35mm f/4L IS USM and EF-S 10-18mm f/4.5-5.6 IS STM Lenses

Canon EF-S 10-18mm f/4.5-5.6 IS STM

Holy cow. No, I am not talking about the 16-35mm f/4. Though has IS and will leave many tempted to get an ultrawide L that is better than the 17-40 without spending too much, my reaction is for the smaller lens: The EF-S 10-18mm. Not because it’s remarkable, but the pricing for it is, which comes in at US$300. That has to be the cheapest ultra-wide ever for a major lens mount. That’s barely S$400! For a 16-29mm equivalent lens! Even if the aperture is slower than the current 10-22mm f/3.5-4.5 by about one stop, the IS can help with static subjects, so it is not a total loss either. The only other lenses that come close to this pricing are the mirrorless ultra-wide zooms for Nikon and Canon’s systems, which both did not sell well and are thus unlikely to have the same sales impact. If the performance is even decent, nevermind good, watch the lens get snapped up real quick. Heck, that might even push a few DSLRs, even with Canon’s ageing sensors.

Something to ponder: You can assemble a pretty complete system from Canon for cheap now, and it will cover 16 to 400mm in 35mm equivalent terms. This is Canon’s answer to the mirrorless tide it seems: Just undercut them with superior pricing based on economies of scale, using light lenses and small DSLRs to mitigate the size and weight difference. Continue reading Canon Announces EF 16-35mm f/4L IS USM and EF-S 10-18mm f/4.5-5.6 IS STM Lenses

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Actual Exciting Canon-related News: EOS 70D Goes On Sale

Canon EOS 70D with boxThe Canon EOS 70D is now on sale in Singapore, and I managed to have a quick go at it. Nothing really concrete, but there is one thing I can say:

Live view autofocus is really fast! It is on par with my GH3, but as it is phase detect based, it does not have the jitter that comes with contrast detect systems as the camera racks the focus for confirmation. Only disadvantage against my GH3, as far as I can tell, is that it does not focus in the dark as well as the GH3. Otherwise it was fast and sure of itself. Now imagine a EOS M with this system. Canon really should have made that camera with this sensor.

As for how the images look, ISO 3200 from raw files seems fine, but without a proper comparison against other cameras, it is hard to tell if it is really better than its predecessors or its competition. We will see if we can get a unit to review, or at least test. No promises though!

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Canon Announces EF-S 55-250mm f/4-5.6 IS STM Lens

Canon EF-S 55-250mm f/4-5.6 IS STM

Canon’s latest updates of their kit lenses into STM variants have actually been quite good, and they certainly help contribute to the fact that kit lenses don’t suck anymore. With the update of the EF-S 55-250mm to a STM version, hopefully it lives up to its cousins, the 18-55mm and 18-135mm STM lenses. Both lenses received significant upgrades in image quality, along with the quiet AF for video work the stepping motor brings. Arrives in late September in the USA for US$350.

(Image credit: Canon press image)

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Canon Announces EOS 100D/Rebel SL1 and EF-S 18-55mm f/3.5-5.6 IS STM Lens

Canon EOS 100D/Rebel SL1 with EF-S 18-55mm f/3.5-5.6 IS STM lens

Canon’s answer to the mirrorless camera revolution? Shrink down the EOS 650D way down to a size even smaller than the original (and uncomfortable) EOS 300D.The new EOS 100D (or Rebel SL1 for you North American folks) is mainly about its smaller size. The rest about it is basically a EOS 650D, minus a button or two and the articulated LCD. Which is to say, it will sport that same 18 megapixel sensor, 9 cross point autofocus system, 5 FPS continuous shooting, and 3″ touchscreen LCD.

Canon is pretty smart, I have to say. The greatest advantage in mirrorless cameras really comes from the smaller lenses (as an example, the Panasonic 12-35mm f2/.8 is the same size as the ubiquitous 18-55 kit lens), but I bet Canon marketing has figured out that many of the compact camera upgraders who buy a mirrorless camera usually stick with the one kit lens that comes with the camera. Ergo, build a smaller and lighter camera, and they will flock to it. Come up with some small light lenses to entice them to build a small system, and voila! Addic- I mean, locked-in users.

(Image Credit: Canon Press Image)

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Canon Launches the EOS 700D/Rebel T5i: Minor Iteration at its Finest

Canon Rebel T5i/EOS 700D with 18-55mm f/3.5-5.6 STM lens

Do you like playing those Spot-the-Difference games? Because Canon has just released their own version, and it involves trying to find the difference between the new EOS 700D and the previous 650D. It has that same old 18 megapixel sensor from the 650D which packs the phase detection bits, same 5 FPS frame rate, same 9 cross point autofocus system, same 3″ LCD, well, pretty much everything is the same. Oh wait, it comes with that new snazzy EF-S 18-55mm f/3.5-5.6 STM kit lens, which is a nice upgrade, and there is the ability to preview effects like Olympus’s Art Filters, and… well, there is that new mode dial.

To add, the 650D/Rebel T4i is not even a year old. New products can create a bang when introduce, but remember, they have to be new, not warmed-over leftovers. That 18 megapixel is going to break the Panasonic 12 megapixel Live MOS sensor’s record of years in service and the Sony IMX071 (D7000’s 16 megapixel sensor) in number of cameras featured at this rate.

(Image Credit: Canon Press Image)

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