Fujifilm Launches SQ10 Digital/Instant Instax Hybrid Square Camera

Fujifilm SQ10

Fujifilm has launched the SQ10, a hybrid digital / Instax camera which shoots both digitally, as well as on square-format Instax film. This is a departure from Fujifilm’s tradition of analog-only Instax cameras of the past, and adds on-camera filters and other digital effects. Photos taken are saved to a microSD card. There is also auto-exposure, face recognition and autofocus.

Fujifilm SQ10

The camera has a 1/4″ 3.6MP sensor and a 3″ 460K-dot LCD display. This seems low by today’s standards, but is more than enough for the small print sizes that this camera produces. Images are printed on 86 x 72mm film which will go for US$17 per pack of 10 sheets. The camera itself will be selling at US$280. Both will be available in May.

I’m personally not a fan of Instax and other instant film (e.g. Polaroid) but this might appeal to the millennial generation who finds this more fun than traditional digital-only cameras. Perhaps the next generation will feature wireless connectivity to upload to Instagram?

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