What can you do when your company runs out of ideas? In the case of Leica Camera AG, they pulled all their marketing stops and came up with the M-D (Typ 262). The camera omits the rear LCD screen commonly found in just about every digital camera nowadays. Shocking!
It is touted to “embody the entire range of technical advantages perfected over decades in the Leica rangefinder system,” while intentionally leaving out “all but the most essential technical features.” Even Leica’s famous “Red dot” has been eschewed from the camera’s facade to lend itself an “unobtrusive appearance”, in line with Leica’s spirit of “Das Wesentliche” (The Essentials). Obviously, the camera doesn’t have Live View or video capabilities, either.
Specs wise, there’s nothing much to shout about. It has a 24MP full-frame CMOS sensor and a Leica Maestro image processor. All images are saved as DNG RAW files. The shutter and cocking system has been made quieter than the other Leicas, making for a truly inconspicuous shooting experience. It can shoot up to a measly two three frames a second. But Leica users are not known for rapid fire shots anyway, so this is no biggie.
This stripped down camera will be for sale at a cool US$5,995.
Leica fanboys are going to gush over this and wax lyrical about all that minimalism that it provides. But you know what? Why not take just about any camera, or even the Leica that you might have, or buy a used Leica M9 or something, and gaffer tape over that LCD? That will only cost you like $5.
As for Leica, we have some ideas for your next camera. If you do choose to adopt them, please remember to credit us!
- Limit the number of shots per memory card to 24 or 36. This will evoke a sense of nostalgia for the film shooters, bringing them back to the good old days of 24 or 36 exposure Kodak Tri-X film.
- While you are at that, why not lock the ISO to whatever’s set on the first shot? For example, if the owner set his ISO to 400, inserted a card and took a shot, all other shots will be locked at ISO 400. This also harks back to the good old film days of getting stuck with one ISO per roll.
- Have a feature which wipes out all the shots if < 36 (or 24) shots were taken on the memory card if the owner opens the memory card door. Perfectly emulates the case where you open the back of your camera before the roll is finished and ruin everything! Alternatively, the firmware can apply a random light leak/flare effect to the photos taken.
- Finally, since we are going back to basics with the “Das Wesentliche” movement, why not re-instate the film advance lever in a future digital M? You can even have two versions—single stroke and double stroke—perfectly emulating iconic Leica M3 film camera of yesterday. I am sure many Leica aficionados will be willing to pay for this!